Bathroom supplier VitrA says it has raised a staggering £10,000 for the construction charity Band of Builders, as part of its recent national roadshow.
Running between April 14 and May 14, the VitrA On the Road campaign saw the company travelling across the UK in a custom trailer outfitted with the company’s latest products. The roadshow made a total of 15 stops on its journey, from Southampton to Manchester to Glasgow, on its mission to connect with retailers and installers.
The tour also included live product demos and exclusive product previews, with the intention of offering visitors a unique chance to experience smart bathroom technology up close.
The company also raised money for Band of Builders at each stop along the tour, resulting in VitrA hitting its £10,000 fundraising target by the end of the journey.
First established in 2016, the charity Band of Builders was established to help support construction workers and their families through hardships, providing financial and wellbeing support to those who need it.
Ruth Davies, VitrA UK marketing director commented: “Our VitrA UK Roadshow has been an incredible opportunity to connect directly with our customers and partners across the country, bringing our latest innovations to life in a truly engaging way.
“Beyond showcasing our new products, we’re especially proud of the impact of our charity partnership with Band of Builders. Our tour raised £10,000 to support the fantastic work they do for members of the construction and trade industry, VitrA is proud to support such an important cause.”
