Mereway Kitchens rebrand offers a new visual identity

Mereway rebrand
Mark Mills, managing director of Mereway Kitchens

Mereway Kitchens has unveiled a new visual identity with its new rebranding campaign.

The first since its origin in 1986, the kitchen manufacturer’s campaign has a new website with increased interactive functionalities and optimised retailer and Premuim Partner pages, a new range of POS materials, reskimmed liveries, and a storytelling video.

The new look for Mereway is said to “embodying the brand values of beauty, craftsmanship and conscious design.” The collections have been curated into two new brochures — Mereway Kitchens and Mereway In-Frame, designed to make the selection process more experiential for consumers and showcasing designs easier for retailers.

The namesake brochure combines contemporary and modern classics. The Q-Line collection sits alongside woodgrain shakers kitchens. In-Frame Kitchens highlights the brand’s premium range which can be personalised with a selected colour palette of hand painted finishes.

Mark Mills, managing director of Mereway said: “We’re excited that after years of brand development, we are able to present this complete refresh. It’s our privilege to work with so many great retailers who share our ethos of quality, care and creativity and are proud to endorse Mereway.

The rebranding follows Mereway’s move to launch its affordable Aura Kitchens brand back in March. The new storytelling video can be viewed below.

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