Coram Group names new CEO

Bathroom manufacturer Coram Group has appointed Peter Huizing as its new chief executive.

The Coram Group’s brand portfolio includes Impey, Sealskin, Duka, Geesa, Tiger and Coram Showers.

Huizing, aged 53, has more than 20 year’s experience at international level with fast-moving consumer goods companies such as Heineken, Diageo, The Coca-Cola Company, Sodiaal and Friesland/Campina.

In his new role as CEO at Coram Group, Huizing will focus on sustained international brand growth and integration and pushing forwards with the groups ‘One Coram’ strategy.

With his experience as an international leader, he will also focus on innovation, quality and customer satisfaction and will work with senior leadership teams to “take the business to the next level”.

Incoming CEO Huizing said: “I very much look forward to working with the team at Coram to further shape Coram’s growth. It is a company with a long history, strong family values and a wonderful and relevant brand portfolio. I look forward to leveraging my experience and passion in the areas of people, brands, innovation, design and international expansion, to further build Coram.”

Managing director of Coram UK Steve Huntly added: “Peter is a seasoned leader putting the customer at the core of everything we do as a business. With an engaging approach Peter has demonstrated tangible results at the heart of his career. We are very excited to work with him on this next phase of innovation and brand development, continuing to create a shared culture within Coram and elevating our brands within the UK marketplace and beyond.”

Dutch-owned Coram has offices in the Netherlands, Belgium, Germany, the UK, Poland and Norway.

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