PWS Biography website a hit with customers

PWS’s new website for its recently launched Biography kitchen range is already a hit with both retailers and customers, said the company.

It said a popular area of the site is the showcase of videos that enable customers to explore kitchen styles in more detail and show how they can achieve an ‘affordable’ design without compromising on quality, functionality or practicality.

The website is also said to be “engaging and simple to navigate”.

PWS said that the website was an important element of its marketing support package for Biography retailers as it has been designed to generate “quality leads”.

Beverley Winterburn, company director at Biography retailer Inline Kitchens, said: “We are extremely impressed with the new Biography website. It really sums up exactly what our customers are looking for in an affordable contemporary kitchen, with the crisp presentation of the lifestyle photography and just the right balance of information – plus it’s also very easy to follow.

“We have already received some very strong leads as a listed retailer. The latest client came through the door with a screen grab of a kitchen and wants us to replicate the design exactly, including the mix of door colours and worktops, right down to the linear island layout. The photography is aspirational and this is what I believe makes the site so appealing and successful.”

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