Aquadart acquires Cavalier Marketing

Aquadart Bathrooms
Aquadart Bathrooms

Aquadart Bathrooms has announced the acquisition of all Cavalier Marketing Ltd assets, which includes Cavalier Bathrooms and Tre Mercati.

In a statement, Aquadart – which was the most successful brand within the Cavalier portfolio – said that Cavalier had been experiencing difficulties “in the last few months” due to adverse market conditions and “poor management decisions” made in 2022.

In an interview in the May 2022 issue of kbbreview, Cavalier Bathrooms’ then MD, David Gannon, admitted that the company had faced raw material supply issues during the pandemic and that it was “on a journey of improvement”.

The statement revealed that the acquisition – effective from March 7 – had been facilitated by Cavalier Marketing’s existing shareholders, UK-based private industrial investment group HLD Group, meaning that the ultimate ownership of the business has not changed.

Will Hinks, general manager of Aquadart Bathrooms – who also became MD of Cavalier Marketing in October 2022 – said: “Aquadart Bathrooms has acquired all the brands and trademarks of Cavalier and will continue to supply the key product lines that are currently offered to the UK bathroom market.

“The senior leadership team at Aquadart will be bolstered via the support of prominent individuals in the bathroom sector and we look forward to sharing that information as it happens.”

In the statement, Hinks confirmed that all of Cavalier Marketing’s 150 employees have transferred to Aquadart Bathrooms Ltd as part of the acquisition, adding that “our intention is to maintain all current business operations, including our manufactured and imported product ranges”.

Speaking about the aims and objectives for Aquadart, following the acquisition of the Cavalier Marketing business Hinks said: “Our objectives are to make Aquadart Bathrooms a supplier which is easy to deal with, open and honest in its communications and a reliable provider of great products as soon as possible.

“This change is an opportunity for us to offer customers great service and the excellent products which we make in Keighley and bring in from abroad.

“I’d like to take this opportunity to personally thank our customers for their continued and loyal support and look forward to developing our long-term relationships with them. We have a great team of people and I look forward to working with them to build a business which we can all be proud of.”

Speaking to kbbreview, Hinks confirmed that the business was continuing to operate out of Cavalier Marketing’s offices in Keighley, West Yorkshire.

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