Retailer survey reveals what consumers are looking for in their kitchen


Consumers are looking for colour, islands and boiling water taps, according to the survey of Kutchenhaus dealers across the UK.

It showed that blues and greens are being asked for most, with 83% of dealers saying one or the other when asked which colours they had seen grow in popularity.

Black was the next most popular with 26% mentioning this either on its own or alongside other tones such as blue, green or gold. Interestingly, only 17% referenced grey.

An overwhelming 70% of surveyed showrooms said that more than half of their kitchens feature an island.

“Everyone wants an island”, said Barry Reed, owner of Kutchenhaus Huddersfield. “There is a clear demand for this to be the centrepiece of the room and they’re one of the first things customers discuss when planning their space. Their versatility makes them so appealing and, when featured in an open-plan kitchen, they’re perfect for cooking big meals but also hosting friends and family.”  

Handleless style kitchens also continue to be common, with 43% of respondents citing it as the most popular style of kitchen their customers have chosen recently.

Looking at ‘must-have’ appliances, the Quooker boiling water tap led the way with 57% of showrooms naming it specifically, closely followed by an increasing trend for integrated downdraft hobs from the likes of AEG and Bora. 

Nadine Kimani, marketing manager for Kutchenhaus commented: “It’s always interesting for us to gauge what appliances our customers are looking for as trends emerge, and boiling water taps are certainly very desired based on the responses received.”

Owned by Nobilia, Europe’s largest kitchen manufacturer, Kutchenhaus was established in the UK in 2004 and now has over 60 franchised showrooms across the country.

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