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Don’t baffle customers with marketing speak, says Day True

Retailers should talk to clients in ‘real terms’ about real trends and products and not confuse them with marketing jargon, says Erica Husain of Day True in London.

Consumers

Are consumers becoming more brand focused?

Consumers are more aware of brands and more educated about companies these days, but what challenges does this bring retailers? John Robinson, marketing manager at Blanco, offers his thoughts on the matter.

Consumers

Close To Home campaign grows with free directory for retailers

Close To Home, the campaign aimed at expanding the profile of the independent KBB retail sector to consumers, is now offering free…

Consumers

‘Close To Home’ initiative launched to boost independent kbb retail

A new campaign aimed at expanding the profile of the independent kbb retail sector to consumers has been launched. The ‘Close To…

Consumers

New website for Blanco UK

Sink and tap specialist Blanco UK has revamped its website to make it easier for retailers and consumers to learn about its products and technology.

Consumers

27 – Consumer psychology and Hansgrohe

This is episode 27 of The kbbreview Podcast. Welcome to The kbbreview Podcast from Taylist Media, this is episode 27 and your…

Consumers

Third of consumers ditching holiday plans for home projects

New research has revealed millions of consumers are spending more money than usual on their homes as a result of lockdown, with…

Consumers

23 – What consumers still want and the Lockdown Special winner

This is episode 23 of The kbbreview Podcast This is episode 23 of The kbbreview Podcast with a couple of very interesting…

Consumers

Exclusive: Most consumers WILL carry on with kbb projects, kbbreview survey reveals

Consumers do want to carry on with the kitchen and bathroom projects they had planned before the lockdown, according to a major…

Consumers

Retailers could boost sales with cyber security

Consumers are willing to spend more online with retailers who demonstrate strong cyber-security and data privacy, new research has revealed. Digital transformation…

Consumers

Consumers

Don’t baffle customers with marketing speak, says Day True

Are consumers becoming more brand focused?

Close To Home campaign grows with free directory for retailers

‘Close To Home’ initiative launched to boost independent kbb retail

New website for Blanco UK

27 – Consumer psychology and Hansgrohe

Third of consumers ditching holiday plans for home projects

23 – What consumers still want and the Lockdown Special winner

Exclusive: Most consumers WILL carry on with kbb projects, kbbreview survey reveals

Retailers could boost sales with cyber security

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