Uform has launched its new consumer brand STORI to more aptly reflect the company’s diverse product ranges.
First established in 2007 to support its growing network of approved independent retailers throughout UK and Ireland, Uform’s Kitchen Stori consumer brand has officially rebranded to STORI.
The brand says its new tag line is “effectively conveyed with three succinct words that encapsulates what STORI represents; Spaces Worth Sharing.”
The company recently diversified into the bedroom market with a range of new sizes and styles to cater for freestanding and fitted bedroom furniture as part of their upcoming ‘SpacesWorthSharing’ campaign.
The rebrand sees the launch of a new consumer website and logo, which Uform says is “designed to reflect the brand’s purpose which is simply: To add value to the everyday through aspirational living spaces, tailored to every home”.
To help showcase STORI products and services, retailers will have access to a suite of “premium consumer brochures focused on kitchens, living spaces, bedrooms and handles, as well as marketing assets for both digital and print”. The new STORI consumer website will showcase the full range of products for each space within the home as well as an option to book a design appointment with a nearby showroom.
Uform believes this will allow access to a “wealth of content designed to educate, excite, and inspire the homeowner on their buying journey”.
Commenting on the new rebrand, STORI Brand Manager Shaunagh Devlin said, “STORI marks more than just a rebrand, it’s a testament to our growing position in the market and a reflection of our commitment to product innovation.
“We’ve not just refreshed our look, we’ve considered our brand values, what we can offer our independent retail channel and ultimately, how we communicate with the end consumer, the homeowner. The team have worked incredibly hard on weaving together a narrative that speaks directly to all homeowners and we’re excited for this next chapter”.
Established in 1993, Uform manufactures and distributes a range of doors and accessories to the kitchen, bedroom and furniture trade throughout the UK and Ireland.
