A new campaign aimed at expanding the profile of the independent kbb retail sector to consumers has been launched.
The ‘Close To Home’ initiative is being organised by Taylist Media, the publisher of the UK’s biggest selling kbb consumer title Kitchens Bedrooms & Bathrooms and its spin-off website TheseThreeRooms.com.
Taylist is also the home of this website, kbbreview and Studio magazine.
The Close To Home initiative aims to promote the expertise, personal service and community knowledge of local independent retailers to consumers actively engaged in the early research stages of a kitchen, bedroom or bathroom project.
This will be done through all the print, digital and social media channels of Kitchens Bedrooms & Bathrooms and TheseThreeRooms.com.
The centre of the campaign is a section of the TheseThreeRooms.com site that will outline to visiting consumers why their first port of call should be their local independent as well as showcasing the very best projects developed by these experts.
There are many activities planned over coming months, but retailers themselves can get involved today by downloading an artwork pack from the website and using it across their own social media, websites and marketing materials and using the hashtag #kbbclosetohome
In a kbbreview blog post, managing editor Andrew Davies said that the scheme is a direct to uncertain market conditions following the lockdown. “There is a reality right now that we can’t avoid – because of everything that’s happened in the last six months or so [consumers] are probably just a little more cautious about making the big investments.
“So we thought it was about time we did our part and not only inspire their dream but also help them find the people that can make the dream come true – and that’s you. The Close To Home initiative is about showing consumers that all the expertise they need is right on their doorstep.”
To find out more and download your artwork pack go to thesethreerooms.com/closetohome