British Ceramic Tile (BCT) has announced its first-ever dedicated kitchen tile collection in order to “better support retailers” with add-on sales.
The four ranges – Impression, Character, Simplicity and Impact – provide retailers with a selection of wall and floor tiles.
The Kitchen collection will be supported by a full suite of marketing materials, including a new display unit, created to fit on worktops or in kitchen cupboards or drawers.
Retailers will also receive 50% off all display stock, together with display boards and a new lifestyle brochure, which can be customised with the retailer’s logo and contact details.
Jayne Adamson, marketing manager at BCT, said: “Around one million kitchens are sold in the UK every year, with most consumers looking to purchase tiles along with their new kitchen. To make the buying process much simpler, we’ve broken our tiles down into four ranges that typically fit to a particular style of kitchen to encourage up-sell of wall and floor coverings.
“We’ve also devised a solution that offers retailers innovative merchandising and display units that are central to the in-store experience.”
Kieran Harris, owner of Harris Interiors, West Yorkshire, one of the first retailers to come on board, added: “Having been a customer of British Ceramic Tile for the past three years, we’ve always been impressed with the quality and design of the tiles, which is at the forefront of the tile industry.
“The fact that the company is now looking to support retailers with up-selling kitchen tiles is a welcome move forward, as bathroom tile sales outperform kitchen tiles by a big margin. Putting the tiles into ranges that we can showcase alongside a particular style of kitchen should definitely aid consumers during the buying process.”