THG Paris appoints new creative director

Luxury French fittings company THG Paris has announced the appointment of Alexandra Singer as its new creative director.

With more than five years’ experience under her belt as the company’s UK managing director, Singer’s new role will see her pulling together the brand’s marketing, business and product capabilities to accelerate its plans for growth in the UK market. 

Although beginning her career within THG Paris, Singer also gained experience working for Lefroy Brooks and Bard and Brazier before returning to THG Paris in 2019.

In her new position she will be responsible for leading the creative strategy of the brand and the aesthetics of THG Paris’s new showrooms. This will include a new opening in Milan, as well as a redesign of the company’s New York branch.

Speaking of her new position, Singer said: “It is a great privilege to be appointed in this role of creative director.  Our industry is growing at an accelerated pace and I’m excited to work in this elevated role for the brand. I love to lead and inspire my team to ultimately achieve business growth. Through my years of working at THG Paris, I am very aware of the company’s sense of quality and craft and its integral DNA, and I will ensure we continue to innovate through products that are timeless, purposeful and relevant.” 

Kbbreview has previously spoken to Singer about the specific skills necessary to sell products in the luxury market.

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