Kitchen reseller The Used Kitchen Company (TUKC) has launched a new point-of-sale campaign to help retailers highlight the benefits of consumers recycling their old kitchens.
The new POS materials will also help make consumers aware that they can use kitchen recycling programmes to earn money that can be put towards their new kitchen designs.
As an incentive for retailers to to adopt the new programme, TUKC has also pledged to offer retailers a commission each time their customers use TUKC to recycle their old kitchens.
TUKC is hoping that this dual-pronged approach – which targets both consumers and retailers – will help improve sustainability within the KBB industry. Speaking of the new scheme, TUKC CEO Looeeze Grossman, said: “As the pioneer of kitchen recycling and its champion since 2005, we are keen to continue spearheading environmental change within the kitchen sector. We feel that the introduction of our POS material within showrooms will not only encourage homeowners to recycle their old kitchens, but just as importantly make them aware of the showroom’s eco-credentials.
“With increasing pressure on businesses to reduce their carbon footprint, we believe that our offer of a commission on every kitchen sold through TUKC can only serve as a win-win solution for both sustainability and profitability alike.”
One retailer that has used TUKC to recycle kitchens is Halcyon Interiors. Showroom and design manager Graham Robinson said: “As a business, we are always looking at ways of operating more sustainably and helping our customers. The Used Kitchen Company enables both showrooms and homeowners to sell their kitchens easily and conveniently. We have worked with TUKC for over 15 years to sell our ex-displays and our clients’ kitchens, and always find the process seamless and straightforward.”
This new campaign is the latest in a long line of sustainability campaigns that have been implemented by TUKC since the company was founded over 17 years ago. The was set up after Grossman observed that kitchens in good condition were ending up in landfill. TUKC is also a regularly sustainability partner to the kbb Birmingham show.