VitrA announces big director changes

Amanda Raine and Steve Cooke from VitrA

Turkish-based bathroom manufacturer VitrA has announced a changing of the guard with two new appointments to its UK board of directors.

Amanda Raine (pictured left) is the company’s new marketing director, joining VitrA from Bristan. She has over 10 years of experience in the bathroom and construction sector and has also held previous roles with Travis Perkins and Wolseley.

She is set to take over the role from Margaret Talbot, who retired from the business earlier this year. The company says Raine’s new role will see her leading the brand’s strategic marketing objectives, as well as generating growth and developing relationships across its customer groups.

“VitrA is an innovative bathroom brand with impressive design and manufacturing expertism” Raine said. “The award-winning experiential London showroom in Clerkenwell is a compelling resource for VitrA and its customers – I am thrilled to be part of the next chapter.”

Also joining the VitrA team is Sam Cooke (right), who will now be serving as the company’s retail sales director. The career move follows his previous role as director of sales at Davroc, as well as positions at Triton Showers, Israp, Vokera and Wolseley.

Cooke is inheriting the role from Darren Paxford, who had been in charge of sales for VitrA UK for 27 years.

“Joining VitrA is a terrific opportunity to build on years of industry experience,” Cooke said. “I’ve collaborated with the team at VitrA for many years through Davroc, so I am delighted to be part of the brand’s future.”

VitrA’s managing director Steven Breen, who joined the company a year ago, said: “I would like to acknowledge the hard work and years of dedication both Margaret and Darren have given VitrA – we all wish them well in their new adventures. The VitrA story now continues in the capable hands of Amanda and Sam – both bring unique experiences and understanding of bathrooms in the UK. Welcome to the team.”

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