Distributor PJH in Bolton has reported seven-figure sales during the first year of its partnership with Miele.
PJH attributed its success with the premium German appliance brand to its ‘First Choice’ customer service commitment, backed by its substantial stockholding and free next-day national delivery with the option to deliver to the retailer or their customer’s home.
Commenting on the success of the partnership, Miele head of sales Neil Pooley said: “Achieving seven-figure sales of our prestigious Miele brand in our first year of trading with PJH, exceeds all expectations as well as endorses the decision to partner with PJH. In addition, PJH’s corporate ethos to be always the customers’ ‘First Choice’ has been a true differentiator and coupled with the capabilities of its first-class national distribution network, means we have been able to bring our products to customers, next-day nationally too.”
Customers ordering Miele products from PJH are required to sign an SDS agreement that outlines how products must be displayed, branding requirements and service offered by the retailer.
Tanna Molyneux, PJH’s product manager for brand appliances, sinks and taps, said: “We have worked hard to develop our partnership with Miele, offering the full Miele range of over 250 product SKUs from stock through the PJH Partners Portal and with a free next-day delivery option too. As a premium brand, Miele widens the range of price points in our appliance portfolio and brings even more choice to our customers. We are delighted to support this prestigious brand.”
PJH distributes sinks, taps and appliances, including Elica, Neff, Bosch, Whirlpool, Hotpoint, Indesit, AEG, Zanussi, Abode and Insinkerator.