Ireland-based retailer makes first leap into UK market

Deluxe Bathrooms & Tiling Solutions

Irish retailer Deluxe Bathrooms & Tiling Solutions has expanded with the launch of its new online store for UK consumers.

The retailer was originally established in Dundalk, Ireland, over 15 years ago, but until recently, has only served customers in its country of origin. Following the success of the brand on Irish soil, the retailer has launched its new online platform to share its product offering with the wider UK market.

Deluxe Bathrooms stocks products from some of the industry’s key brands including Hansgrohe, Axor, Geberit, Merlyn, HiB, Utopia, Heritage, BC Designs, Laufen and Bette.

Deluxe also says it is the exclusive retailer of international tiling brands such as Peronda, Italgraniti, Iris Ceramica, and ABK Group.

Aside from the new online retail platform, Deluxe Bathrooms will continue to operate its in-person showroom in County Louth. The space – which is over 5,000 sq ft – showcases over 20 displays.

Deluxe Bathrooms & Tiling Solutions says that it is hoping to use its extensive product catalogue to provide UK consumers with a service-focused approach that can connect them with their favourite brands under a single retailer brand.

Martin Fleming, Deluxe Bathrooms & Tiling Solutions’ MD, commented: “I am really excited about our launch into the UK. The market is so big, and I am looking forward to the challenge of building the brand to become a well-known, trusted, reliable name.

“Our future plans include opening a showroom in London where customers can go and get the full experience, with fully functioning display bays and amazing inspirational ideas.”

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