kbb Birmingham promotes sustainability with TUKC partnership

KBB Birmingham logo 2024

Kbb Birmingham has joined forces with kitchen recycling specialist The Used Kitchen Company (TUKC), for a third consecutive show, as part of its strategy to make the event as sustainable as possible.

The focus of the partnership is to encourage and help exhibitors sell off their displays ahead of the show next March, with the aim of promoting a greener event and “to make a valuable contribution towards recycling within the KBB industry”.

Commenting o the collaboration kbb Birmingham event director, Sam Fisher, said: “We are so pleased to be partnering with The Used Kitchen Company again this year. Sustainability guides our decisions, events, and daily operations and this is one of many ways we are achieving a greener kbb. We hope our continued collaboration with TUKC will change how the industry thinks of our kitchens – no longer as something disposable, but instead a product of skilled craftsmanship and quality materials, designed to be reused repeatedly.”

kbb Birmingham also announced the return of its Innovation Awards earlier this year. It is free to enter, and any KBB products released since June 2022 are eligible for application. Suppliers can enter up to three individual products for consideration. Those still planning to enter next year’s awards have until Friday, November 24 to submit their entries online.

The kbb Innovation Awards are completely separate from the kbbreview Retail & Design Awards, which will be taking place at the Hilton Birmingham Metropole on Monday March 4, 2024.

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