Amdea encourages households to save money by changing behaviour

The Association of Manufacturers of Domestic Appliances (Amdea) has launched a new campaign to teach homeowners how they can save money by changing how they use their appliances.

Created in response to the cost-of-living crisis, Amdea’s “Know Watt’s What” campaign aims to highlight small changes that homeowners can make to their habits that will save them money on their bills, as well as reduce their carbon footprint.

The campaign’s website highlights four major ways to save money using appliances, maintaining appliances, repairing appliances, and when necessary, replacing appliances.

Some of the highlighted changes include cleaning limescale from small and large domestic appliances to make them last for longer, repairing minor appliance problems before they escalate into more costly faults, and choosing higher-efficiency appliances when they do need replacing.

The campaign was created following the results of a recent YouGov survey, which found that two-thirds of people have yet to change how they use their appliances since electricity prices peaked in September of last year.

Amdea chief executive Paul Hide commented: “Many people don’t really treat their appliances as they might. Once fitted, the appliances are often forgotten about and regarded as self-supporting. But they are machines that benefit from small acts of care. So, by thinking about how appliances are used and giving them a little attention, households can save themselves money by using less energy and extending the lifespan of valuable assets.

“Why not stick a note on a washing machine to always use eco-mode or have a quarterly descale schedule? These are not grand life changes: a minimal effort can save a lot – and help the environment.” 

Last month, Amdea held a conference which saw speakers from manufacturing, retail, regulation and policy focus on the next steps for achieving a sustainable home appliance industry. Earlier this year, the organisation also called on the Government to ensure households buy into more efficient contemporary appliance products.

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