Ideal Bathrooms to distribute Ideal Standard Atelier collections

Ideal Standard has announced it has entered into a new distribution agreement with Ideal Bathrooms for its Atelier Collections.

Bathroom solutions specialist Ideal Standard has worked with Ideal Bathrooms as a trusted distribution partner for many years and from November 6 the partnership was extended to include the Atelier Collections.

The luxury Atelier Collections were first launched in 2021 and were created in collaboration with Italian design house Palomba Serafini Associati. The collections include the La Dolce Vita, Solos, Calla, Joy Neo, Conca, Tipo-Z, Linda-X, Ipalyss, Extra, Joy, Around, Blend Curve and Blend Cube lines.

Commenting on the new agreement, Ideal Standard UK retail channel director Adam Evans said: “Maintaining the strength of our relationship with retailers is vital to us at Ideal Standard. Our partnership with Ideal Bathrooms supports our existing retail network, while providing an enhanced service and ensuring we can provide a wide range of stock, quickly.”

Speaking on behalf of Ideal Bathrooms, its sales and marketing director Will Hickman added: “With our continued collaboration with Ideal Standard, we are happy to reaffirm our status as the leading bathroom distributor and stockist of high-quality bathroom products. The addition of the Atelier Collections enables us to offer our customers unparalleled access to the entire Ideal Standard product portfolio, with the added convenience of our increased stock holding and next-day delivery service proposition.”

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