New Franke showroom marks ‘last step’ of rebrand

Franke has just completed a renovation of its headquarters showroom in Aarburg, Switzerland, which president and CEO Barbara Borra describes as the last step in its rebrand journey to become Franke Home Solutions.

The new showroom will be open to consumers as well as retailers and primarily highlights Franke’s new products released over the past year, including its Maris and Mythos appliances.

“Franke Home Solutions was borne out of the merger of Kitchen Systems and Faber hoods and cooking systems,” explained Borra. “We brought together those two divisions a couple of years ago which allowed us to develop synergies and expand the reach of what we could do. This is why we made the decision to change the division’s name.”

She added: “We’re no longer looking at just kitchens. Starting from this space, we want to be able to eventually reach the whole home. Our showroom is the last step of our rebranding as Franke Home Solutions, and we believe that a great performance deserves a great stage.”

One of the displays at Franke Home Solutions’ showroom

Dino Giubbilei, Franke vice-president of marketing and digital, added: “We’ve built a new showroom that will be our new home and we’ve thought very deeply about the presentation. It represents the ideal stage for our products to express the value they have within the home.

“This space, for us, as Barbara says, truly represents the new Franke brand. The campaign which we launched in September 2022 is all about how the home should be a great stage, and our showroom represents that very well.”

Development on the new showroom space has taken approximately eight months, and a spokesperson for Franke said that the space was designed to have an “international feel”, because it features products that are not currently available in all market regions.

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