Blanco offers discount to training-savvy retailers

German kitchen products manufacturer Blanco is offering a 15% discount on display products to retailers who complete its training modules, to celebrate the release of its new e-training platform.

The brand has just launched its new learning platform for UK retailers, which it says “mirrors” the same in-person training lessons that retailers can experience at Blanco’s flagship UK experience centre in St Albans.

The platform has been launched to help broaden retailers’ knowledge of Blanco’s product portfolio, as well as bring confidence to sales teams who sell Blanco products to consumers.

According to Blanco, the new training programme includes seven modules that explore the benefits of key Blanco products. These include its SILGRANIT sinks, drink systems, food waste disposers, mixer taps and Blanco’s UNIT product.

Said to deliver engaging micro-lessons, Blanco says that each individual module is designed to educate users on how the brand’s products “bring ease to the kitchen water place”.

To help with the programme’s launch, Blanco says it is offering showrooms the 15% discount on product displays if a member of its staff completes all seven of the modules currently on offer.

The brand’s communication manager, Tamsin Mills, explained how the new e-platform was inspired by the rise in remote working. “While it’s still important to have face time with our trade customers, we’re also conscious to offer time-saving digital options”, she said.

“As part of this, we’re excited to launch our new e-learning platform, with the goal of offering yet another way for our partners to broaden their knowledge of the BLANCO brand and product range, and keep up to date with the latest product updates.”

Blanco also emphasised that it will still continue to offer its in-person training sessions at the St. Albans experience centre, with the new e-platform designed to “increase accessibility and streamline information” for the brand’s retail partners. The experience centre originally opened earlier this year. The e-learning platform can be accessed here

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