Exclusive Irish distributor revealed for 1810 and Schock

The 1810 Company and Schock UK have appointed Häfele Ireland as their new exclusive distributor for the North and Republic of Ireland.

The partnership will come into effect on February 1, with The 1810 Company and Schock anticipating the new deal will “increase its market penetration and customer satisfaction”.

The 1810 Company was acquired by Schock in March 2022 in a bid to expand its sales presence in the UK market, and is now part of the Shock Group.

The brands say that customers in Ireland should be able to benefit from improved product availability, as well as faster delivery times. 1810 and Schock have also said that customers can expect the launch of the distribution partnership to be a seamless transition with minimal disruption.

Gareth Williams, chief executive of The 1810 Company and Schock UK, said he was excited about the opportunities that the new partnership would bring about.

“Häfele Ireland share our values of excellence and customer focus, making them an ideal partner to represent our two brands in Ireland. Together, we aim to elevate the customer experience and drive mutual success”, he said.

“We are delighted to begin our journey with The 1810 Company and strengthen our existing relationship with Schock in Ireland,” added Mick Smith, managing director of Häfele Ireland Ltd. “Having exclusive rights to these two high-quality brands mean we can give our customers unrivalled access to the very best sinks on the market today.”

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