German quartz sink manufacturer Schock has announced the acquisition of The 1810 Company, one of the UK’s leading sink and tap brands.
According to a statement, the deal, for an undisclosed sum, will allow Schock to expand its sales footprint in the UK – was made possible by the earlier acquisition of Schock by investment firm Triton in March 2021.
Speaking about the deal, Schock chief executive Ralf Boberg said: “The 1810 Company’s strong position in the UK market gives us the perfect platform to build on. Its products, ethos and knowledge of the UK market are exemplary, and we are looking forward to working together in the future.”
The 1810 Company was founded in 2009 by managing director Gareth Williams. Its offices and warehousing facility are located in Mold, north Wales. In 2019, the company also invested in a dedicated trade showroom in the Business Design Centre in London’s Islington, in a bid to strengthen its position in the market.
Commenting on the acquisition, 1810 Company MD Gareth Williams said: “I have always had lots of admiration for the originality and strength of the Schock brand and its patent-pending and award-winning recyclable quartz sink technology. We see great opportunity in combining the strengths of both brands and our joint compelling product offering, making us a leading supplier of kitchen sinks and taps in the UK. We are very excited about the future and are looking forward to developing both brands to their full potential.”
The 1810 Company will continue to operate under the current management team and will market its products alongside the Schock brand.
This is the second acquisition in as many months for Schock. In January, it bought Polish bathroom brand Marmorin.
Founded in 1924, Schock describes itself as the inventor of the quartz composite sink and says it “has been setting new standards in technology and quality in the field for more than 40 years”.