Häfele expands its appliance offering with Samsung built-in

Häfele UK has announced that it is bolstering its appliance offering with the addition of Samsung built-in cooking, refrigeration and laundry ranges.

Häfele, which manufactures and distributes a wide range of furniture fittings, accessories, hardware and ironmongery, said that the addition of Samsung to its appliance line-up will further strengthen its portfolio of major appliances.

Samsung joins Häfele’s other appliance brands, which include Smeg, Rangemaster, Candy and Mercury.

Members of Häfele’s team have undergone training at Samsung’s Concept Store in London’s Kings Cross to provide the product knowledge they will need to best serve customers.

Commenting on the partnership, Häfele UK chief sales officer Gareth Bevan said: “Samsung is renowned for its modernity, innovation, and ability to push boundaries with technology, so it’s the perfect fit for our customers.

“The smart capabilities of Samsung’s MDAs are changing the way consumers use their homes and now, we’ll be able to arm our networks with these products, enabling them to keep up with ever-changing market demand. Establishing this partnership is testament to the hard work we put into adapting our service and product range to meet the needs of our KBB and merchant customers, and we’re looking forward to building on our relationship with Samsung even further with this in mind.”

Samsung UK’s kitchen retail channel manager Jonathan Hartley added: “Häfele is the market leader when it comes to relationships within KBB and merchant networks, and we believe that the business will prove to be an effective channel for distributing our products and solutions. Our two brands share the same high levels of dedication to service and expertise, so this is a very natural fit and we’re excited about the future, working together.”

Häfele will have a range of Samsung products on display on its stand (S72) at the kbb show in Birmingham on March 3-6.

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