British manufacturer Imperial Bathrooms has announced its impending “revival” with a new exclusive distribution partnership and its first major product launch in four years.
The new exclusive partnership is set to begin on March 1, and will see Doncaster-based distribution company Arnolds becoming the sole distributor for the brand’s products in the North.
As part of the partnership, Imperial Bathrooms is also planning to launch a new website and a brand new 2024 design guide. According to the brand, the guide is significant as it showcases its first major launch in several years with “the latest trends in classical British bathroom aesthetics.”
Imperial Bathrooms says its new partnership with Arnolds reflects its dedication to staying at the forefront of the industry. According to the manufacturer, the partnership is a good fit for both companies as it says that both companies have a rich heritage and commitment to excellence.
Gary Baker, director at Arnolds, said that both companies were very optimistic about the new partnership. He said: “We are thrilled to finally launch our collaboration with Imperial Bathrooms, after working closely with the Imperial team to understand their products and explore how our teams can seamlessly work together.
“This marks a significant moment for Arnolds as we join forces to bring the best of Imperial’s timeless designs to the Northern market, embodying a shared commitment to excellence and classical British design.”
In February 2023, Imperial Bathrooms, was purchased by former managing director Neil Gore, who returned to his former role following the transaction.