The Used Kitchen Company (TUKC) unveiled its new “Boost Your Eco-Credentials” campaign at this year’s kbb Birmingham show.
Launched in conjunction with TUKC’s role as sustainability partner for the event, the premise of the new initiative is for retailers to highlight their eco-credentials by encouraging clients to sell their old kitchens, instead of throwing them away.
The company is also helping to support retailers take part in the initiative by developing dedicated POS materials for showrooms, highlighting how to help reduce waste and increase consumer funds for new kitchens.
Looeeze Grossman, chief executive and founder of TUKC said: “Despite offering this service for many years, retailers don’t always take full advantage of the opportunity to enhance their eco credentials by encouraging their customers to sell their old kitchens.
“This not only earns them significant sustainability recognition but also streamlines the hassle-free dismantling and collection of their client’s old kitchens, while providing buyers with extra cash towards their new kitchen –presenting a win, win opportunity.
“If a kitchen is in good shape customers stand a great chance of selling their existing kitchen leaving them with the feelgood factor of being sustainable.”
kbb Birmingham 2024 also marked TUKC’s third year as its event sustainability partner. TUKC was also exhibiting at the show on stand P102, which it used to showcase the new POS material to retailers.
Grossman also added that she was “delighted” to have TUKC serve as the event’s sustainability partner for another year. She said: “It’s immensely important for us to actively promote sustainability within the industry. Preventing both used and ex-display kitchen waste from going to landfill is yet another step on the ladder. These actions alone have a significant impact.”