“New chapter” for HiB with launch of sanitaryware

Bathroom manufacturer HiB has announced a sanitaryware range, saying it represents a “new chapter” for the company.

Designed to highlight the importance of sanitaryware using bold and colourful designs, the launch includes the Entero concrete vessel basin range in six colours, as well as the new fluted Cleo washbasin range, which is available in three designs.

HiB’s sanitaryware category manager Robert Pattern said: “Consumers are changing their approach to bathroom design and are really looking first at the key areas of the space they interact with every day. 

“Our aim with HiB Sanitaryware is to offer a revolutionary approach for the UK and Irish bathroom industries. By putting sanitaryware at the centre of bathroom design, we are answering that growing demand from consumers and are offering a comprehensive range of washbasins, toilets and brassware that will make choosing their bathroom straightforward, with the result being that their bathroom is beautiful and practical, meeting their needs. 

“We have developed our sanitaryware ranges with universality in mind, so that there are options in the collection for every bathroom. We are really opening up the opportunity for UK and Irish consumers to choose high quality, beautifully designed sanitaryware products as a priority, which then are versatile in the space. This new chapter for HiB is hugely exciting and we can’t wait to share our new focus and product ranges to customers.”

HiB says the new sanitaryware range launch is accompanied by a new brochure, which also includes new mirrors, cabinets and furniture ranges.

Earlier this year, HiB formed a strategic partnership with business sustainability platform Futureproof as the next phase of its ESG journey. In January, the supplier also released a guide to the four biggest trends it believes will be leading bathroom design throughout 2024..

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