Uform announces new STORI Partner Programme

Hot off the heels of launching its new consumer brand STORI, Uform has announced a new partner programme to offer commercial, service and marketing-led benefits to independent retailers.

Uform says that it has designed the new STORI Partner Programme to use a tiered loyalty system, which will help it to support and reward its network of approved retailers.

As part of the programme’s launch of the, Uform’s has added a new feature to the STORI website that allows consumers to search their postcode to find their nearest Uform partner showroom. The company says that by focusing on driving footfall to approved showrooms, Uform is “actively advocating the value an independent retailer”.

Uform’s group sales and marketing director, Wes McKenna, commented: “Our vision is simple, we want to remain easy to do business with through extensive choice, quality, and convenience and this extends to supporting our customer base in terms of service.

“We’ve made a significant investment in creating the new STORI brand, whilst also recognising its origin in terms of the shift from Kitchen Stori to reflect our growing offering. The development of a new Partner Programme for our independent retail channel is the next step in terms of supporting this segment of the market, and a timely development considering the challenges retail currently face.

“This is testament to our commitment in helping those retailers who endorse our products and reflect the values of our brand, where, in turn we reward them with industry-leading marketing support, commercial led benefits and an enhanced service offering to help them generate sales and stay at the forefront of their game. Together, we can open doors to a brighter future and we’re hugely excited for this next chapter.”

Uform officially launched the STORI brand last month. It is a rebrand of Uform’s Kitchen Stori consumer brand which was first launched in 2007, which has now been refreshed to better reflect the company’s current product offering.

In other recent news, Uform recently welcomed Chris Heaton-Harris, Secretary of State for Northern Ireland, to its facility in Toomebridge for a meeting about the future of Irish Industry.

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