EuroCucina 2024

Trend report: EuroCucina 2024

EuroCucina is Europe’s most influential kitchen trade show. Rebecca Nottingham was in Milan to bring you the biggest kitchen design trends coming through…

The kitchen industry’s most influential trade exhibition, EuroCucina, has taken place as part of the 62nd Salone del Mobile fair in Milan.
The Salone del Mobile fair – which was held on April 16-21 in Milan – welcomed over 1,950 exhibitors from 35 countries. The show once again received a record turnout of 370.824 visitors, a +20.2% increase over 2023 figures.

“The 62nd Salone del Mobile.Milano has exceeded all expectations,” said Maria Porro, President of the Salone del Mobile.Milano. “It has been a record-breaking edition. We recorded exceptional results, thanks to the trust of an ecosystem that, once again, recognised the event’s international leadership. With 370.824 visitors, the Salone is once again a unique event worldwide, an essential bridge with the new geographies of markets: an intercontinental city open to innovation, where competition accelerates the competitiveness of a key sector for the country’s economy and beyond. A great factory of meaning and lasting value, products and employment, material and immaterial culture.”

This year’s Salone included the biennial EuroCucina / FTK, Technology For the Kitchen. Exhibitors that took part in this year’s EuroCucina included Bora, Asko, Beko, Bertazzoni, BSH, Eggersmann, Häcker, Nobilia, Nolte, Signature Kitchen Suite, Elica, Falmec, Scavolini, Schüller/Next125 and Smeg.

In contrast to other years, this EuroCucina felt a little more conservative from an innovation perspective. Perhaps in line with current market conditions, there seemed to be less ‘wow’-factor design concepts and instead, much more practical functionality on display.

This is far from a criticism – quite the contrary. The new products on display still captured the imagination with bold new finishes, new styles, and technical innovation but, importantly, everything seemed to answer a direct consumer need or demand.

Here’s our round up of some of the key trends coming through:

Hidden storage

There were lots of examples of hidden storage, clearly a key area for innovation and one that feeds into that focus on practical and functional design. Not only do they offer clever storage solutions, but the hidden aspect also ensures the continuation of the clean lines and minimalist style that is bang on trend. Highlighted by Falmec’s Surface hood that fits on the wall and blends into the kitchen design; Siematic’s SecretService and SecretSpace solutions and Scavolini’s BoxLife kitchen.

Tactile finishes

The trend for mixing materials and featuring tactile finishes were all over the stands. Think fluted wood detailing and fine textured reeded glass for display cabinets. We also so this tactility brought to life as a finer detail on a variety of taps and appliances.

Pretty pastels

Although there were a lot of dark finishes on display, one of the key trends coming through were more subtle pastel tones. These fresh finishes were often displayed against neutral shades such as beige and taupe to create a subtle accent feature. Pastel hues were showcased by a variety of brands including Nobilia, which had its new Jade green and Coral options, from its Senso palette, on display.

Organic shapes

Curves and organic shapes were a prevalent feature across the halls of EuroCucina. These elements, seen largely as multifunctional islands, contributed to a revival of the softer, fluid kitchen designs of yesteryear. Examples include Next125 and Scavolini.

Metallic finishes

Again, metallic finishes are far from a new concept in kitchen design but the sheer volume of these finishes across the fair show that it’s a trend that should not be dismissed. Bertazzoni showcased this growing trend by previewing a range of concept finishes, including gold, applied on built-in ovens from its Modern Series. Next125 was also on board with the trend as part of its collaboration with Francis Kere (pictured above right). As well as these examples where the solid metallic finish is the main focus, we also saw more subtle nods to the trend with various types of metallic accents running through the furniture.

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