Woodstock Trading Company has recently opened its newly refurbished showroom, located at its headquarters in Hereford.
First opened last week, the space measures in at 2,850 sq ft, and has been designed to present Woodstock’s Calypso and Veldeau brands. The space also incorporates displays from LochAnna Kitchens, which the company acquired back in January of this year.
Woodstock says the new space highlights new products released as part of its Spring brochure in March, which introduced new furniture, mirrors, brassware, ceramics and hardware.
In addition, the new showroom will also serve as a second showroom for LochAnna Kitchens, along with the LochAnna Design Centre in Bolton. The company hopes this second showroom will help to accommodate southern retailers in the UK.
Woodstock says it plans for the new showroom to “serve as a hub to inspire and connect KBB retailers, installers and the wider trade community”. The company believes the new space will help it be better positioned to provide face-to-face contact with both new and existing retailers. The showrom will also be used to host training sessions and act as an event space.
Alex Seaborn, Woodstock Trading managing director, said he was “thrilled to unveil our newly refurbished showroom, a space that truly represents the breadth and quality of our product offerings.”
He continued: “Our customers will now have the opportunity to explore not only our renowned Calypso and Veldeau bathroom collections but also the exceptional kitchen products from LochAnna, following our recent acquisition.
“Our revitalised showroom, with its expanded display of vanity furniture and comprehensive product showcases, serves as an inspiration for our retailers, illustrating innovative ways to present our diverse range to their own customers. We are confident that this new environment will enhance the overall customer experience and strengthen our partnerships with retailers.”