Kitchen and bedroom component supplier, TKC, has unveiled new branding and products for Jigsaw
The relaunched Jigsaw kitchen brochure features new products, including Rydal grained narrow frame shaker and the Contour in-frame effect collection. TKC believes that the relaunch “reflects the values of the popular complete kitchens range.”
The new branding has been unveiled across all retailer support materials including the new brochure and price list, POS, and merchandise. The 200-page brochure has been completely redesigned with a new logo.
Additionally, TKC has provided a personalised service for customers featuring their own business information to enhance brand recognition and provide them with a personalised sales tool.
Neil Taggart, TKC’s marketing manager, commented: “We reviewed our position after entering the complete kitchen market five years ago and have naturally learned a lot. While Jigsaw still offers the best value for money on the market, we recognise that our product quality and specification are exceptionally high and wanted our marketing literature to reflect that.
“The revamped brochure and price list make it easier for consumers and retailers to explore our extensive range and make informed decisions. We’ve had great feedback which we’re naturally delighted with.”
The Jigsaw brand includes 60 stocked door ranges, spanning contemporary handleless designs, slab doors, classic shaker, 36 paint to order shades, and a bespoke colour service.
TKC also recently completed a round of investment to enhance operations at its headquarters in Denton, Greater Manchester.
