Lyrical Communications, the company behind InstallerSHOW, has unveiled a new cross-brand partnership with the Bathroom Manufacturers’ Association (BMA).
The new partnership will span Lyrical’s InstallerSHOW, InstallerDIGITAL, and elementalLONDON online and event brands.
This follows the BMA’s heavy presence at the Installer Kitchens & Bathrooms area at this year’s InstallerSHOW, which included its hosting of the Future of Water theatre. At the BMA’s event space, Kevin McCloud, Grand Designers presenter, argued that sustainability should be the government’s responsibility first and foremost, not the industry’s.
According to Lyrical, the new partnership will include co-location of BMA events at both InstallerSHOW and elementalLONDON in 2025, as well as increased input into mixed media content for the K&B information stream on its InstallerDIGITAL platform.
Tom Reynolds, CEO of the BMA called the announcement, “a natural evolution of the longstanding and fruitful collaboration between BMA and Lyrical Communications”.
He continued: “As an industry, bathroom manufacturers and installers are critical in the effort to make the UK’s building stock fit for the 21st century. Lyrical’s full portfolio, including elementalLONDON and the expanded Installer Kitchens & Bathrooms, brings together all the relevant stakeholders. The partnership, therefore, perfectly aligns with our association’s mission.”
Michael Costain, managing director of Lyrical Communications, added: “This is a partnership that has flourished over a number of years, and we’re delighted to be able to expand our collaboration across the entire Lyrical portfolio. Working together in this way ensures we are able to deliver valuable content which benefits the entire kitchens and bathrooms supply chain – whether online or in person.”
Installer Kitchens & Bathrooms is set to return next year on June 24 26, at the NEC Birmingham. Lyrical Communications’ elementalLONDON conference is also set to make its debut next year on November 19and 20 at the ExCel.
