Brand K Group acquires Aqualux

Radiator and bathroom equipment supplier, Brand K Group, has acquired the brand of Aqualux, the shower enclosures, screens and accessories manufacturer.

Leicestershire-based Aqualux entered administration last month, with volatile trading conditions in the home improvement sector and inflationary pressures blamed.

The acquisition is the eighth in the past five years for Brand K Group, having previously acquired Paladin Radiators in a seven-figure deal in July.

The group says Aqualux will become part of the Brand K stable of brands and plans to “build upon Aqualux’s near 40-year legacy.” Where possible, Brand K will continue to supply Aqualux’s existing customers and showering and bathroom products range, integrating the business into the group’s operations.

Alex Norford, CEO of Brand K Group, said: “We are pleased to have acquired another brand with a strong reputation and long industry history. The Aqualux brand enhances our existing showering and bathroom offering and we are proud to be custodians of the business moving forwards.”

Brand K Group, which is based in Bedford with operations in Wigan, Leeds, Willenhall, Hull, Tewkesbury and New York was established in 2008 by Norford. It now employs more than 750 people and turns over in excess of £163 million.

Kartell UK was the first company in the group, distributing radiators and bathroom fixtures and fittings under the K-RAD and K-VIT brands. Since 2019 the group has acquired a series of UK-based manufacturers including Just Trays, Vogue UK, Summerbridge, MX Group and Paladin Radiators.

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