Bathroom manufacturer Duravit has appointed former Hugo Boss senior vice president of global marketing, Lüder Fromm, as its new chief marketing officer.
Duravit says Fromm will assume the role as head of global marketing from December 1, and will report directly to CEO Stephan Patrick Tahy.
As well as his prior role at Hugo Boss, Fromm has also held senior marketing roles at high-end brands Montblanc and Mercedes-Benz.
“We are delighted to welcome Lüder Fromm to our leadership team,” said Stephan Patrick Tahy, CEO of Duravit. “His impressive track record in brand management and deep understanding of digital transformation will be instrumental in further strengthening Duravit in the global market and meeting the needs of our customers.”
Additionally, Fromm commented: “Duravit is an exceptional premium brand with international appeal, characterized by design, innovation and customer focus. I am delighted to take on the role of global CMO and, together with the highly motivated team, to take this love brand to a new level.”