Interior design platform Houzz has signed an ‘exclusive’ partnership agreement with trade fair imm cologne and LivingKitchen.
The partnership will help to further strengthen the online dialogue with the trade fair public.
Houzz will play an active part in the LivingKitchen trade show giving presentations and lectures and sharing its know-how during the event.
“Here in Cologne, we not only want to offer a platform for business contacts, but also to sell emotions,” explained Arne Petersen, vice president of trade fair management. “For this reason, in times of continuing digitalisation, we need to communicate with our customers everywhere in new ways and use all communications channels. In our view, Houzz is an important strategic partner and represents an excellent addition to our digital strategy. In particular, the knowledge of the community of professionals at Houzz represents real added value for our visitors.”
Added Roman Rochel, managing director of Houzz Germany: “We are very proud to be a partner and to be able to actively help the most important interiors show in Germany to communicate online with trade visitors in an even more targeted way. For our community of professionals, which comprises more than 25,000 active interior architects, interior designers, room furnishers and kitchen experts, imm cologne and LivingKitchen offer the ideal platforms for starting a dialogue with business partners and discovering new trends to share with their customers.”