Board manufacturer Egger has announced that Roland Auer, the former CEO of Schattdecor, has been appointed as its new chief marketing officer, and will step into the role in May 2025.
Auer has worked for Schattdecor – which is a partner company to Egger Group – for more than 30 years. According to Egger, his decades of experience have earned him a reputation as an experienced manager and a recognised industry expert. The board manufacturer says he has shown a particular talent for developing and maintaining international customer relationships, partnerships and teams.
Stepping into the role, Auer will take on a leading role in the company’s marketing and product management department, and will be reporting to chief sales officer, Michael Egger Jr, from May 1.
“After 30 fulfilling years in the Schattdecor Group, it is now time to head for new horizons,” reflected Auer, adding, “Our industry has become my home over the years. This has also led to the close contact and appreciation for EGGER: the company itself, the Egger family and the people who stand for this community every day through leadership and value creation.”
Michael Egger Jr also commented: “We are truly delighted to welcome Roland Auer to our team,” said Michael Egger Jr., Chief Sales Officer EGGER Group. “His expertise and fresh perspective will help us further optimise our marketing and product strategies and strengthen our customer relationships.”