Frontline Bathrooms and Smiths Briten have welcomed Gareth Sterry to be business development manager of the two sister companies.
As BDM, Sterry will be responsible for overseeing both companies’ relationships with retailers and merchants, as well as working closely with the established area sales managers. According to the businesses, he will also work closely with the senior leadership team to ensure the needs of customers are being met.
Sterry also previously worked as kitchen and bathroom category manager at Huws Gray for 12 years, and as such, the companies say his appointment will help to “super charge their growth trajectory”.
“Gareth has done a fantastic job at his previous employer and when he applied for this role, I knew he had the skills and expertise to make a real impact,” said Darren Allison, senior managing Director at Frontline and Smiths.
“We have a huge amount of work to do to double our turnover by 2029 but hires such as Gareth as crucial to us hitting this target.”
Similarly, Sterry added: “Having worked at Huws Gray for over 12 years, I’ve got a strong working knowledge of both Frontline and Smiths already. Once it was announced that Darren was returning to the industry, as well as his plans for the business moving forward, it felt like an opportunity I couldn’t miss.
“There are so many exciting things happening at the business and I’m excited to get stuck in and help drive the plans forward with the rest of the team.”