The Bathroom Manufacturers Association (BMA) has announced it is relaunching itself as the Bathroom Association, with the announcement made live on stage at today’s InstallerSHOW.
At the Future of Water stage at the show, chief executive Tom Reynolds and association president Craig Baker broke the news to attendees, which included invited media, members, stakeholders, and Government officials.
Established in 2001, the association says the name change marks a new chapter for the organisation, as it looks to position itself as “the UK’s most influential community dedicated to the bathroom industry”, instead of being primarily concerned with the manufacturing sector.
The association also says the rebrand marks a new era of unity, purpose and leadership for the wider bathroom industry, with the organisation looking to end industry fragmentation.
The renamed Bathroom Association now has more than 60 member companies. In recent years, the organisation has supported its members through the COVID pandemic, launched a support group for MDs, launched the Insights Magazine and podcast to break down complex regulations and economic change, successfully influenced regulations, and engaged in political advocacy.
On an international scale, the association gathered some of the world’s biggest bathroom brands to sign the Windsor Declaration, a landmark agreement to help address water scarcity and antimicrobial resistance. Facilitating the Windsor Declaration also earned the organisation the coveted Special Achievement Award at this year’s kbbreview Retail & Design Awards. The association has also worked closely with the US-based National Kitchen & Bath Association (NKBA) as part of its Global Connect programme.
To support the rebrand, the Bathroom Association has also unveiled a new visual identity and a bold new tagline: “Insight. Influence. Impact”. According to the association, these three words define its core purpose.
Through Insights Data and Insights Magazine, Bathroom Association members can access market segmentation, investment intelligence, exclusive forecasts, and an understanding of the market that can help their businesses grow. Representing “influence”, the association is responsible for shaping standards, informing government, and ensuring the industry has its voice heard. And on the topic of “impact”, the association says it delivers real world change, from advocating for improved water efficiency regulations and higher standards to expanding the market for sustainable bathrooms.
“Our vision remains unchanged: A world where bathrooms are better for people and planet,” announced Tom Reynolds at the launch. “Today is a milestone in that journey, and our new manifesto sets the tone.
“Behind every bathroom are thousands of passionate people who make it possible: a complex supply chain of clients, designers, manufacturers, suppliers, merchants, distributors, retailers, plumbers, builders, electricians, and more.”
Craig Baker, Bathroom Association president, added: “The bathroom is a system. To improve it, we need everyone around the table. We invite the whole supply chain to join us. If you contribute to the creation of a public or private bathroom in the UK, there is a place for you in the Bathroom Association.”
