British furniture manufacturer Crown Imperial has just launched its new consumer-focused website, designed to help guide users through the process of choosing a kitchen or bedroom scheme.
According to the company, the website offers inspiring content, intuitive navigation, and a host of interactive features, which it says is perfect for retailers to share to help kick-start the consumer buying journey.
The website can be used to filter all of the company’s furniture ranges, types, styles and colours. Its new home page also features an instant kitchen search function for ‘popular styles’, providing a mood board of designs in seconds. Users can also make use of the website’s “Kitchen Explorer”, which Crown describes as “the ultimate digital tool to explore the entire range and help them create their dream space in a few clicks to save and share”.
In addition, new for 2025, the website’s local Crown specialist search area also features an interactive map, helping consumers to find their local retailer, complete with website details and directions.