The Bathroom Association (BA) has announced a change in leadership, with chief executive Tom Reynolds set to step down in September.
Reynolds will leave the Association after six years at the helm to take up the role of chief executive of the British Brands Group, the trade body representing FMCG brand manufacturers.
Since joining the organisation in 2019, Reynolds has steered the Association, previously known as the Bathroom Manufacturers Association (BMA), through its strategic rebrand in June.
The BA announcement highlighted that under his leadership, the Association “navigated the COVID-19 pandemic, responded to significant regulatory developments, and modernised its identity to better reflect its expanded mission and membership.”
Additionally, Reynolds has other notable BA achievements including The Windsor Summit, which led to several global organisations signing the landmark Windsor Declaration – a global agreement among leading bathroom manufacturers to intensify action on water scarcity and hygiene – and the Special Achievement Award at the kbbreview Retail & Design Awards 2025.
He also helped the BA secure the title of UK Trade Association of the Year, recognising the Association’s growing impact across government, industry and society.
Reynolds will be succeeded by Daphne Doody-Green, who takes over from September 1. Doody-Green brings over two decades of experience from the Chartered Institute for Personnel and Development (CIPD).
In her most recent role as UK market director, she led a significant change programme to modernise UK member engagement as part of CIPD’s growth plans. She also served as Head of CIPD in Northern England, representing the profession on numerous regional boards and forums, advising Metro-Mayors, Employers and Members, alongside PR and corporate affairs initiatives to drive good working practices across the region.
At the BA, Doody-Green’s priorities will include expanding the organisation’s influence across the supply chain and deepening its strategic partnerships across government and industry.
To mark the transition in leadership, Reynolds and Doody-Green will jointly present the Connect Conference, the Association’s flagship event, taking place September 16–17 at the Grand Hotel, Birmingham.
Commenting on the change of leadership, Reynolds said: “Leading the Bathroom Association has been the privilege of my career. I’ve worked with incredible members, a brilliant team, and passionate stakeholders to shape a forward-thinking and values-led trade body, and ultimately, the success we have had has led to my ability to land my new role.
“I’m thrilled to be passing the baton to Daphne, whose experience and dynamism will, I’m sure, take the organisation to new heights.”
Doody-Green said the Bathroom Association has never been more vital to the built environment and sustainability agendas: “The association has a key role in making buildings, and bathrooms specifically, work better for people and the planet.
“I’m excited to work with our members and stakeholders as we move into our next phase, extending our influence and continuing to modernise and grow the organisation.”
Craig Baker, president of the Bathroom Association, thanked outgoing Reynolds: “Tom has done some great work during his time with us, leading the transformation of the Association into one focused on insight, influence and impact.
“On behalf of the Board and membership, I thank him for his dedicated service. We are delighted to welcome Daphne, whose leadership, strategic vision, and stakeholder expertise will ensure the Association continues to thrive in a rapidly changing marketplace.”