Former Laufen brand marketing manager Emma Mottram has recently been promoted to head of brand and communications at Roca UK & Ireland.
According to the company, during her role with Laufen, Mottram played a crucial role in driving its brand visibility, as well as strengthening partnerships and delivering standout marketing campaigns.
In the new role, she will now oversee the strategic direction of marketing for both the Laufen and Roca brands in the UK and in Ireland. This means she will have responsibility for brand development, PR, digital strategy, events, and trade and consumer engagement.
“I’m incredibly proud to take on this new role at such an exciting time for the business,” Emma Mottram commented.
“Having worked closely with the Laufen brand, I’ve seen first-hand the strength and potential across both the Roca and Laufen portfolios. I’m looking forward to building on that momentum while ensuring each brand’s unique identity is clearly defined and powerfully communicated.
“It’s a fantastic opportunity to bring even greater impact to both brands across the UK and Ireland.”