Anica Beet is returning to the KBB industry to work for Frontline Bathrooms and Smiths Briten, in a newly created role designed to support both companies’ growth plans.
Beet has a proven track record in the KBB industry, having worked for brands including Roca, Moores and Ikea, but had previously stepped back from the sector. However, she had been persuaded by group managing director Darren Allison, to return to her KBB roots and join his staff.
In her new role as special projects manager, Beet will support marketing and sales initiatives as both companies work towards their ambitious three- to five- year investment and development journeys.
“Anica is someone I’ve respected for a long time, not only for her knowledge of the bathroom and merchanting sector but also for the energy and perspective she brings, commented Darren Allison.
“At a time when both Frontline and Smiths Briten are investing heavily in customer service, stock, and systems, having Anica on board to drive special projects and provide an extra layer of support for our marketing and sales teams is an enormous asset. I am delighted to welcome her.”
Explaining her industry return, Anica Beet said:“I had officially retired, but Darren’s passion for the direction of the businesses was infectious. The opportunity to be part of this next chapter was too compelling to resist.
“I’m looking forward to working closely with the teams at Frontline and Smiths Briten to strengthen our customer proposition and support the exciting plans ahead.”