Developed with Munich-based architecture studio 1zu33, the appliance brand’s new flagship store takes its design cues from the capital itself, combining references to London’s architectural heritage with English kitchen traditions.

The showroom sits within Orchard Court, a building dating back to 1929 whose history includes accommodating the French Section of Churchill’s Special Operations Executive during the Second World War. That history forms part of a design concept the team calls ‘Layers of London’, with original architectural features sitting alongside new materials and finishes.

“It’s a significant step forward for Gaggenau in the UK,” explains Simon Plumbridge, head of Gaggenau UK & Ireland. “We have increased the scale of our presence and moved to Portman Square, an area that is fast becoming increasingly important for design and interiors in London.

“We are extremely proud to be part of shaping this. The new space gives us the opportunity to bring our customers, professional partners and the wider creative community together in one place.”

Existing columns feature stripped-back, sandblasted finishes, while surfaces inspired by Portland stone reference a material closely associated with London’s buildings. The combination gives the showroom a connection to its surroundings, carrying the architectural theme through into the display spaces.

Gaggenau’s appliances are integrated throughout a series of kitchen and living environments, showing how they can sit within a wider interior scheme. Selected products are also presented as sculptural objects in their own right, giving visitors the opportunity to consider their individual design alongside their place in a complete kitchen.

Alongside the product displays, a Chef’s Table provides a setting for live cooking, collaborations and dining, bringing the appliances into use as part of the showroom experience.

The space also brings people together beyond the kitchen displays. Plans for a programme of design talks, exhibitions and other cultural activities throughout the year give customers and professional partners further reasons to return to the new London flagship.