Interiora is not where you expect to find a bathroom showroom. Located on an industrial estate in Penzance, surrounded largely by car garages, the business has built a strong reputation despite – or perhaps because of its off-the-beaten-track setting.

“You wouldn’t come here looking for a bathroom showroom,” says founder Megan Dack. “So when people arrive, they’re quite surprised.”

The business first opened in February 2015 in a different premises, before relocating to its current unit nine years ago. “We moved to the unit we’re in now, which was like an old steel works unit,” Dack explains. “It was absolutely gross when we got here and we had no money, so we cladded the whole thing in SB board… that kind of sets us apart from other people, because it’s a totally different look.”

At around 800sq ft, the showroom is compact, but it has proved resilient. “We’ve been through Covid and everything here,” she says, adding that the industrial unit has also been “reasonably cheap in terms of what industrial units cost these days”.

Recent updates have focused on elevating the offer. “We wanted to have something that reflected a bit more of what we do now, which is more mid to top end.” New displays include natural stone, terrazzo and marble.

But what is Dacks’s favourite part of the showroom? “A Dansani single draw unit, dark wood, with a terrazzo worktop… it’s kind of my ideal design,” she says.

The design ethos is unapologetically confident. “We try to push the boundaries of design – we always say we’re allergic to white.”

The business offers a full supply-and-fit service, something customers actively seek out. “It’s such a peace of mind thing for them.”

While growth is firmly on the agenda, diversification is not. Having worked with kitchens in the past, Dack is clear that Interiora will remain bathroom-focused. “I would never have kitchens. It’s just a completely different kettle of fish.”

Instead, the ambition is to scale what already works. “The future plans are to move premises and have a bigger space,” she says, allowing the business to grow without diluting its design-led proposition.