*Advertising Feature

For independent retailers tracking the continued shift towards wellness-led, technology-driven bathrooms, the latest launch from VitrA has arrived.

Marking 10 years since the debut of the original V-Care range, the new launch offers a trio of smart toilets – V-Care 3 Base, V-Care 3 Core and V-Care 3 Prime – which all deliver distinct levels of comfort, control and hygiene, while giving retailers a strong good-better-best structure to offer trade customers.

Available in both wall-hung and back-to-wall formats, the collection has been designed to slot seamlessly into a variety of layouts, from compact refurbishments and family bathrooms to high-end schemes. Across the range, the emphasis is on intelligent design that enhances everyday living without overcomplicating it.

Intelligent control

As the bathroom continues to evolve into a more technologically advanced space in the home, ease of use is critical. V-Care 3 places control firmly in the hands of the user through a responsive remote and a next-generation mobile app.

Beyond basic functions, the V-Care 3 controls have been designed with usability in mind. The responsive remote and intuitive side panel offer easy access to all functions, with clearly marked buttons and a layout that makes operation simple for all users.

The V-Care mobile app further extends control, allowing each user to save personalised wash and dry settings and access them instantly with a tap or voice command. These features make the system practical, convenient, and suitable for a wide range of users, including those with limited mobility.

The system enables the creation of personalised programmes. Water temperature, spray pressure and duration can be tailored and saved as individual profiles, then activated instantly with a single tap or voice command. For family homes or shared spaces, this multi-user functionality becomes a meaningful lifestyle benefit rather than a gimmick.

Each model in the line-up offers a clear step up in experience. V-Care 3 Base introduces smart design for everyday living, while V-Care 3 Core enhances comfort and hygiene with additional advanced features.

At the top of the range, V-Care 3 Prime delivers the most comprehensive specification, targeting clients who expect a fully premium, spa-like experience at home.

Across all three models, the new vortex flush system ensures a powerful yet quiet performance, delivering a thorough, splash-free clean. In open-plan bedroom and en suite environments, quieter operation is a practical advantage designers will appreciate.

Thoughtful engineering also extends to sustainability. Power-saving and standby modes help reduce energy consumption when the product is not in use, and the high-efficiency flush system is designed to maximise hygiene and water efficiency. The intuitive controls and automated functions can also support accessibility and inclusive living requirements.

Higher standards for hygiene

Hygiene remains one of the most compelling drivers in the smart toilet category, and V-Care 3 has been engineered to go well beyond conventional WC design.

In addition to VitrA’s Hygiene glaze, which provides continuous antibacterial protection, the range integrates technologies designed to enhance cleanliness at every stage of use. The powerful vortex flush optimises bowl coverage, while microbubble washing, available on V-Care 3 Core and V-Care 3 Prime, delivers a deep yet gentle cleanse.

For clients seeking the highest specification, V-Care 3 Prime introduces UV-C cleaning technology, helping to eliminate bacteria inside the ceramic bowl and the bidet nozzle. Combined with automatic seat and lid opening, air purification and advanced drying functions (depending on model), the result is a touch-free, reassuringly hygienic experience.

Ruth Davies, marketing director at VitrA UK, comments: “The V-Care 3 smart toilets reflect VitrA’s commitment to setting higher standards for cleanliness, precision and comfort. Advanced hygiene solutions combined with intelligent design and engineering enhance wellness and lasting quality.”

For retailers, the clarity of the three-tier structure provides a straightforward selling framework, with prices starting from £1,300 for V-Care 3 Base, £2,300 for V-Care 3 Core and £2,900 for V-Care 3 Prime. The defined feature progression makes upselling intuitive, while still offering an accessible entry point into smart bathroom technology.

To showcase the new collection, VitrA will embark on a UK-wide roadshow in April and May 2026, giving retailers the opportunity to experience the functionality first-hand and understand how it translates on the showroom floor – more detail can be found on VitrA’s roadshow website.

As consumer expectations continue to rise around hygiene, comfort and connected living, V-Care 3 positions itself as a future-proof solution that balances innovation with usability, offering the independent sector a strong, design-led smart toilet proposition that is ready for what comes next.

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You can experience the V-Care 3 and other VitrA products at the UK-wide roadshow in April and May. For details on locations near you, please visit www.vitra.co.uk/vitra-on-the-road. Alternatively, you can get in touch at [email protected] or 01235 750990.