FTK (For The Kitchen) has restructured its sales model, resulting in field sales redundancies as it pivots towards a different approach to account management.
FTK (For The Kitchen) – the business behind Miro Products – has confirmed it has taken its sales representatives off the road as part of a wider strategic overhaul, with a number of roles made redundant in the process.
The move follows a recent internal review aimed at aligning the business with its next phase of growth, but marks a significant shift away from the traditional field-based support model many independent retailers will have been used to.
In a statement Liam Lord, Miro Products founder and director at FTK, said: “As part of this process, the company has reshaped its sales structure, transitioning away from a traditional field-based sales model.
“While this has resulted in the removal of several roles, it reflects an evolution in how FTK best supports its customers and partners, rather than any reduction in ambition or performance,” he said.
For independent retailers, the change could mean less face-to-face contact on the ground, with FTK instead placing greater emphasis on internal account management, selective senior-level field engagement and targeted marketing activity.
The restructure comes despite continued growth claims from the supplier, which says it has delivered year-on-year increases since launching in 2018. The business has also been expanding its offer, most recently using KBB 2026 to introduce new products.
Alongside the portfolio expansion, FTK has rebranded under its new trading name and relocated to larger premises in Burnley, more than doubling its operational space and paving the way for potential showroom development.
Lord says the company plans to build deeper relationships with key accounts and broaden its distribution network across England and Wales – a model he said has already delivered results in Ireland and Scotland.
“These changes position FTK to scale sustainably, support partners more effectively, and continue investing in innovation and brand development across the UK market,” he adds.
A similar move was made by Schock / 1810 Company back in March 2024, and then subsequently reversed a year later in April 2025.