Blum UK has launched a new loyalty-led Golden Ticket campaign running across six leading UK distributors throughout May.
The initiative runs from 5 May to 1 June 2026, offering kitchen and furniture retailers the chance to win a trip to Vienna.
Customers purchasing qualifying Blum drawer products from participating distributors Isaac Lord, HPP, Interfit, LDL, Daro and Hart Wholesale will be able to take part in each distributor’s individual Golden Ticket competition.
Each purchase includes a short interactive question, with every correct answer earning an entry into a prize draw. Each distributor will select one winner at random, with six winners in total all receiving a trip for two to Vienna, including return flights from a UK airport and two nights in a hotel.
“We’re genuinely excited to be doing something a little different with this activity,” said Krystyna Threlfall, Blum UK marketing manager. “The Golden Ticket feels like a fresh way for us to reward the people who choose Blum products every day and bring them to life in the home.
“Vienna was a natural choice for the prize. Blum is proudly Austrian and this felt like a brilliant opportunity to connect people with that heritage, giving them a real taste of the brand’s home country.
“We hope it sparks just as much excitement out in the market as it has for us here at Blum UK.”
Blum UK said the campaign reflects its ongoing focus on innovation, service and strengthening relationships across its UK distribution network.
For retailers, the promotion also adds a seasonal incentive around one of the category’s most widely specified component brands, with participation embedded directly into everyday purchasing activity through distributor channels.