The US-based National Kitchen & Bath Association (NKBA) has projected that the country’s annual kitchen and bathroom revenue is on track to grow for the first time this year since 2022.
As part of a recent market outlook webinar, the NKBA said it expected revenue in the residential kitchen and bathroom market to grow by roughly 0.8% in 2025, for a total of $235bn (around £174bn). It is important to note that the association believes this increase is due to “new end markets and the cost of materials”, but also to the organisation refining their data collection methods compared with previous years.
Although not a huge growth figure, this marks a reversal of fortunes compared to the last few years. According to the NKBA, this follows the 1.6% and 2.3% year-on-year growth decline seen in 2024 and 2023, respectively. Prior to that, the US market reportedly grew by 11.1% in 2022, 16.4% in 2021, and 4.9% in 2020.
In addition, the organisation said that US residential kitchen & bathroom was also on track for healthy growth this year, with “professional remodelling” business projected to increase by more than 4%. The NKBA says that it expects total homeowner remodelling spend to reach $77.8bn (roughly £57.6bn) this year, of which $61.9bn (£45.8bn) will be spent on professional remodelling compared to DIY work.
“Quite frankly, that 0.8% number is astounding given all the choppy economic conditions that we were facing,” commented Tricia Zach director of research for the NKBA.
She continued: “Considering we’re emerging from two consecutive years of decline and we’re still anticipating volatile economic conditions in 2025, this modest projection highlights a few key points to us.
“Firstly, we are fundamentally strong – there’s nothing broken in the North American market. And the other is that there’s clearly pent-up demand, but when is that going to be released? We know there’s been people sitting on the sidelines waiting and wanting to do work in their homes, and they’ve been putting those projects on hold for a couple of years. So there is pent-up demand that is really just building and growing, and that’s a positive sign,” Zach concluded.
Interestingly, the NKBA also revealed research on the typical remodelling costs for US households. Inclusive of costs and installation, a medium-sized kitchen – which is classed as being between 15-35 square meters – now costs on average $71,000 (roughly £52,600), and a large-sized kitchen is estimated to cost around $137,000 (estimated £101.5k) for US homeowners.
Meanwhile, the average cost of a primary bathroom is reportedly now $59,000 (around £42,200), according to the association.
This appears to be a significant increase over the cost of kitchens in the UK. According to data from Houzz which tracked the price of kitchens going into 2025, large kitchens in the UK were estimated to cost around £20,000 (around $27,000) at the end of 2024, with small kitchen renovations thought to be around £4,900 (or $6,600).
