Bathroom Brands has welcomed Ben Culley to its staff as the new incoming regional sales director for the North.
Culley has previously worked for other bathroom companies such as Aqualisa, Heritage Bathrooms, and Grohe UK, amassing more than 20 years of experience in the bathroom industry across his career.
With this appointment said to be invaluable in supporting Bathroom Brands’ continued growth, his experience is said to span the retail space, with specific leadership in the e-commerce market.
“I’m thrilled to be joining Bathroom Brands at such a pivotal time,” Culley commented. “With a strong foundation already in place, I’m looking forward to working with the talented Northern retail sales team to drive growth, enhance our customer offering, and unlock new opportunities across Scotland, Northern Ireland, and the Republic of Ireland.”
Bathroom Brands’ group retail sales director, David Button, also added: “We are delighted to welcome Ben to our team. With over 20 years of senior-level experience in the sector, Ben brings extensive industry insight and a strong track record in both retail and e-commerce.
“His proven leadership will be instrumental in accelerating our growth into 2025 and beyond, enhancing our regional presence, and delivering even greater value to our customers. Joining at an exciting and pivotal time, Ben will play a key role in advancing our northern infrastructure and proposition, expanding our footprint in the Irish market, and driving customer acquisition.”