*Sponsored Content | Featured Image: Sareta Round combines bold colour blocks, solid matt finishes and the warmth of maple oak

As designers and independent retailers look ahead to 2026, the direction of bathroom design is becoming increasingly clear. Softer minimalism, natural colour palettes and wall-hung furniture that enhances a sense of space are no longer niche preferences. They are fast becoming the mainstream.

VitrA’s latest furniture launches, Glora and Sareta, respond directly to these shifts, offering two distinct yet complementary solutions for modern bathroom schemes. Both ranges are built around the principles of simplicity and efficiency.

Wall-hung and handleless, Glora and Sareta are designed to make the most of available space while delivering a calm, uninterrupted aesthetic. Making it easier for retailers to position across a wide range of projects, from premium residential to more accessibly priced refurbishments.

Glora

Glora sits at the more refined end of the offer, bringing a softly sculpted feel to contemporary bathrooms. Its defining feature is its elegant form, with gentle curves and subtle illumination that elevate the overall look without tipping into excess.

The palette is deliberately restrained, with finishes including Matt White, Matt Taupe and Matt Stone Grey, all chosen to work seamlessly with today’s preference for warm neutrals and matt textures.

Beyond its visual appeal, Glora has been designed with everyday use firmly in mind. Generously proportioned drawers with organised internal storage support practical living, while details such as the warm-lit countertop bowl add an element of comfort and wellbeing.

This is key for designers as it offers a balanced solution that combines a premium aesthetic with functional clarity, and this is a combination that continues to resonate strongly with end users.

Sareta

Sareta, meanwhile, has been developed to offer flexibility and strong value, making it particularly relevant for independent retailers seeking a versatile, competitively priced furniture range. Available in both Round and Square formats, Sareta allows specifiers to tailor the look to the space, whether that calls for softer curves or more defined lines.

The colour offering is broader and more expressive, reflecting the growing confidence in using bolder tones within the bathroom. Alongside staples such as High Gloss White and Matt White, the range includes Matt Graphite, Matt Green, Matt Terracotta and Maple Oak. These finishes align closely with current trends towards earthy, grounded palettes that feel crafted rather than clinical, while still being easy to live with.

Despite its accessible price point, Sareta retains a considered, design-led feel. The seamless handleless cabinetry keeps the look clean and contemporary, while the choice of rounded or square profiles gives retailers additional flexibility when presenting the range in showroom settings. It is a collection that can work equally well as a hero product or as part of a broader, coordinated offer.

Commenting on the launch, Ruth Davies, marketing director at VitrA UK, says: “Glora and Sareta are timeless furniture ranges that also tap into key design directions and colour trends. The rising demand for minimalist, wall-hung furniture with seamless fronts and gently rounded forms is met in these designs, demonstrating our dedication to providing accessible, design-led bathroom solutions.”

From a commercial perspective, the two ranges are positioned to complement each other. Glora offers a premium proposition for customers seeking a more luxurious finish, while Sareta opens up the design conversation to a wider audience without compromising on quality or aesthetic integrity. Both ranges form part of VitrA’s Vitality Collection and are included within the protected product portfolio for Vitality Partner Retailers, reinforcing their appeal as reliable, margin-conscious choices.

The launch of Glora and Sareta also reflects VitrA’s broader approach to product development. Designed in-house and made for modern living, the new furniture ranges sit alongside a wider portfolio spanning sanitaryware, brassware and intelligent bathroom technologies. Together, they provide designers and retailers with a cohesive toolkit for creating bathrooms that feel contemporary, balanced and quietly luxurious.

With a long-standing presence in the UK market and a flagship showroom in Clerkenwell serving as a creative hub, VitrA continues to position itself as a partner to the design community rather than simply a manufacturer.

Glora and Sareta are the latest expressions of that strategy – products shaped by evolving lifestyles and trend awareness.

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Find out more about VitrA’s new ranges Glora and Sareta, or get in touch at [email protected] or 01235 750990.