*Advertisement Feature

When design and market insight come together, the result is a collection that looks effortless but performs on every level. That’s the philosophy behind AquaKast, the new bath range from Frontline Bathrooms, developed in collaboration with celebrated British designer Barrie Cutchie.

The collection is the product of a rare alignment between design heritage and commercial thinking. Barrie Cutchie, widely recognised for modernising classic bath silhouettes, has brought his expertise in proportion, comfort and longevity to AquaKast. The result is a versatile range that fits diverse bathroom layouts while retaining a sense of refinement.

“This is my first new bath collection in several years, so it was important that it had purpose and longevity,” says Barrie Cutchie. “Frontline felt like a natural partner because there is a clear respect for design, balanced with a strong understanding of how products need to perform in the real market.

“Together, we focused on creating baths that feel resolved, comfortable and timeless, without pushing them into a price bracket that limits who can specify them.”

For retailers, AquaKast delivers more than aesthetics – as Frontline’s managing director Darren Allison explains: “This collaboration signals an important step forward for Aqua, and AquaKast will be a key part of how we are strengthening our offer to our retail partners.

“Bringing Barrie into the fold allows us to deliver genuinely design-led baths at an accessible price point, while maintaining the quality, specification and reliability that our retailers expect. It gives them a collection that feels distinctive on the showroom floor and commercially robust in the long term,” Allison adds.

The baths themselves combine high-quality acrylic with stone resin reinforcement, creating a durable, weight-optimised product that is as practical as it is elegant. Each bath is hand-finished and inspected to ensure consistent quality, reducing installation challenges and supporting smooth delivery for retailers.

All models come in a glossy white finish, with the option for sanding and painting in any RAL eggshell shade for personalisation and added-value upsell. Frontline’s paint service also offers a speedy 14-day lead time.

AquaKast covers the full spectrum of contemporary needs, from compact oval and slipper designs to back-to-wall, corner and boat bath configurations. Thoughtful details such as integrated tap ledges, discreet pipework recesses and space-conscious dimensions make specification straightforward for designers while supporting seamless installation in period or upper-floor properties.

With RRPs from around £1,600 and backed by a lifetime guarantee, AquaKast positions retailers to offer exclusive, design-led baths that combine style, reliability and commercial appeal. By marrying Cutchie’s design heritage with Frontline’s market intelligence, AquaKast demonstrates how a carefully considered collaboration can deliver both timeless products and practical business advantage.

For more information about Frontline Bathrooms and AquaKast, please download the latest brochure.